How We Built A Strategic Lending & Funding Machine To Get $40 CPLs For Profitable Scale
"Within 180 days, we hit 650+ leads per month on Meta, and most importantly, we can now scale predictably. Raja helped us build our acquisition and funding machine so we can grow with confidence."
Zippi came to Adsur Media with a clear goal: they wanted to build a predictable acquisition system.
But they had zero paid ads infrastructure or Meta pixel history in place. And they weren't just looking for lead volume — they needed qualified leads that would actually turn into funded deals.
That's a critical distinction most agencies miss. In 180 days, we successfully hit and surpassed their targets — allowing us to scale ad spend as they close and fund deals.
Here's what we did:
STEP 1Most agencies would have built one generic funnel and blasted traffic at it. We took a different approach. We started with strategy and differentiation — what would make Zippi stand out in a crowded finance market?
Then we identified their perfect customer segments:
From there, we built niche funnels for each buyer segment — not one-size-fits-all campaigns, but targeted systems designed to attract their most profitable customers. This wasn't about getting more leads — it was about getting the right leads that would fund.
We started with their restaurant segment as the pilot. Here's what we built:
Every element was designed around one goal: get qualified leads that fund. We didn't just launch ads — we installed a system. Once the restaurant funnel proved out the model, we moved to step 3.
With the restaurant funnel validated and scaling predictably, we added the auto shop segment.
With winning ads and a high-conversion page achieving a CPL of $60 we were able to branch into the Auto market. The Auto Market saw loan application leads come in at $27 CPL.
Now both segments are scaling simultaneously, with ongoing CRO and A/B testing layered in to continuously optimise:
Zippi went from $0 in paid ads to 650+ qualified leads per month in 180 days. But more importantly they now have:
"They built the foundation, strategy, and funnels to attract our buyer segments — and engineered quality into every step. They handled the economics, strategy, infrastructure, ads, and creative so we could focus on closing and funding leads. Within 180 days, we hit 650+ leads per month on Meta, and most importantly, we can now scale predictably."
Get your free 30-minute strategy session — + 3 bonus conversion levers to get more leads.
GET YOUR FREE STRATEGY SESSION →