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The Toolbox

Calculators & templates from $70M+ in real ad spend. Free forever.

4
Calculators
8+
Templates
$70M+
Spend Behind Tools
100%
Free Always
Interactive Calculators

Media Buying Calculators

ADSUR MEDIA CALCULATORS

Free to Use

Calculate your true ROAS, profit and cost-per-lead instantly.

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ROAS
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Net Profit
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Cost Per Lead
Enter your numbers above to see results and get performance insights.

Project monthly revenue, creative output and optimal budget at scale.

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Projected Monthly Revenue
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Creatives Needed / Week
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Budget for Target ROAS

Calculate exactly how many creatives you need per week to maintain ad freshness.

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Creatives Needed / Week
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Expected Winners / Week
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UGC Creators Needed
The 20x Rule: For every $1,000/day in spend, you need 20 new creatives tested per week. Non-negotiable at scale.

Know how much you can afford to pay to acquire a customer and stay profitable.

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12-Month LTV
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Max CAC (Profitable)
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LTV : CAC Ratio
Free Downloads

Media Buying Templates

📋
Creative Brief Template
The exact brief format we send UGC creators. Hook formula, offer positioning, CTA structure.
Download Free →
📊
Ad Account Audit Checklist
40-point checklist to identify what's holding your Meta account back from scaling.
Download Free →
🎯
Hook Formula Sheet
12 proven hook frameworks with 60+ fill-in-the-blank examples for Meta and YouTube.
Download Free →
🔄
Campaign Structure Blueprint
Full Meta architecture: ABO testing + CBO scaling + retargeting layers. Budget rules included.
Download Free →
💡
VSL Script Framework
The 7-section long-form VSL structure for coaching and info-product funnels.
Download Free →
📈
Weekly Ad Tracker Sheet
Track active creatives, CPAs, hook rates and fatigue signals with color-coded alerts.
Download Free →
🎬
UGC Creator Onboarding Kit
Contract template, style guide, delivery checklist and feedback framework.
Download Free →
🔧
Funnel Audit Template
Step-by-step landing page review identifying conversion killers fast.
Download Free →
More Resources

More Free Tools

🎯
Facebook Ads Audience Guide
Broad vs interest vs lookalike testing, audience sizing, and exclusion layering for maximum efficiency.
Access Guide →
📹
YouTube Ads Creative Scorecard
Rate your YouTube ads against 15 criteria — hook strength, pacing, trust signals, offer clarity.
Get Scorecard →
📉
CPA Benchmark Database
Average CPAs and CPLs across 8 major niches: coaching, eCom, Fintech, SaaS, Real Estate and more.
View Benchmarks →
🤖
AI Ad Copy Prompts Library
100+ battle-tested prompts for generating direct response ad copy. Hooks, headlines, CTAs.
Get Prompts →
🏆
Offer Positioning Worksheet
Build an irresistible offer using the Golden Hippo framework. Unique mechanism, risk reversal.
Get Worksheet →
⚡
Scaling Decision Framework
Decision tree for when to scale budgets, when to cut creatives, when to restructure campaigns.
Get Framework →

Skip the Learning Curve

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