Free Resources

The Playbook

Frameworks, case breakdowns & scaling playbooks from $70M+ in real ad spend.

$100KPlaybook
Scaling Systems
How to Scale from $30K → $100K/Day Without ROAS Collapse
The complete framework for scaling VSL ad accounts. Creative production, campaign structure, automated scaling rules, and team structure.
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30%Article
Creative Strategy
How to Achieve 30%+ Hook Rates on Facebook & YouTube Video Ads
Hook rate is the most important metric for video ads. Here's the framework we use to engineer hooks that stop the scroll.
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VSLDeep Dive
Funnels & CRO
Short-Form vs Long-Form VSLs: When to Use Each & How to Optimize Both
Short-form as retargeting hooks, long-form for cold traffic trust-building. How to layer both in a complete funnel system.
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CBOFramework
Media Buying
The Full-Funnel Meta Campaign Structure: ABO Testing + CBO Scaling + Retargeting
The exact campaign architecture from $1K/day to $100K/day — how to structure prospecting, scaling, and retargeting at every level.
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$97Case Breakdown
Coaching Niche
The Low-Ticket Funnel: How to Get Paid to Acquire High-Ticket Coaching Clients
Instead of paying for leads, we flipped the model so ads pay for themselves. Full breakdown of Adam Cherrington's $2.5M funnel.
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UGCSystem
Creative Strategy
Building a UGC Creator Pool: How to Source 30–50 Active Creators
Creative fatigue kills scaling. A 30-50 creator pool gives you the raw material for 200-400 creative variations per week.
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AOVFramework
eCom Strategy
Increasing eCom AOV by 20%: Bundles, Upsells & Post-Purchase Flow Optimization
AOV is the hidden lever most brands ignore. Here's the exact upsell and bundle architecture that lifted AOV 20% on real campaigns.
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MERAdvanced
Profit Strategy
Why MER Beats ROAS: How We Track True Profitability Across Multi-Channel Campaigns
ROAS lies at scale. When running Meta + YouTube + Google + TikTok, MER tells the real story. Here's how to track it.
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SURFAdvanced
Scaling Systems
Surf Scaling: Hourly CPA Tracking and Automated Budget Rules for Aggressive Growth
Checking daily metrics is too slow at scale. Hourly CPA tracking + automated Birch/Revealbot rules to double budgets when economics work.
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