How We Helped This Finance Company Stand Out & Acquire High-Quality Leads & Deals
"In just the first few months Raja has been able to increase our landing page conversion rate from 4.41% to 16.67%. They've decreased our CPL by 16.2%. The team is proactive and I'm genuinely thankful."
FIFO Capital is an Australian Finance Company providing capital and finance to SMEs. They had been running paid traffic with Google Ads with a previous agency, but with limited resources weren't achieving the results they needed.
THE STRATEGYWe developed dedicated landing pages for specific finance terms and buying intents — allowing the same budget to work far harder by matching ad message to page message precisely.
We also crafted new offers, messaging and copywriting to stand out in the competitive finance space — using prospect language and pain points rather than generic industry claims.
We launched monthly CRO & A/B testing cycles to continuously improve conversion rates and squeeze more leads from the same ad budget — compounding improvements over time.
CVR lifted from 4.41% to 16.67% — a 278% improvement — and CPL was reduced by 16.2% with the same budget, delivering better quality leads that actually converted to finance clients.
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