Leads Up 38% & CPA Down 27% for the #1 Link In Bio Tool

How We Helped Linktree Access New Audiences & Slash Their Acquisition Costs

"We split tested the new page and saw instant results. 17% increase in conversions on Google Ads and 38% on Facebook Ads."

Hannah Douglas

Growth Lead, Linktree

THE SUMMARY

Goals

Access new markets and audiences
Increase conversions across landing pages
Improve marketing efficiency and reduce CPAs

Obstacles

No tailored strategy for individual audience segments
Startup competitors stealing potential customers
Low conversion rate pages holding back campaigns

Results

Leads up 38% on Facebook Ads
17% increase in conversions on Google
CPA reduced by 27%
New audience segments successfully activated

How We Unlocked New Growth for the World's #1 Link In Bio Tool

Linktree is the #1 link in bio tool for over 25 million people. After becoming the #1 solution, they needed to access new markets and fight off competitors with stronger audience-specific messaging.

THE STRATEGY

Audience-Specific Landing Pages

We created dedicated landing pages targeting high-usage user segments — musicians, podcasters, e-commerce sellers — with messaging tailored to each audience's specific use case. Our pages focused on the 3 pillars of conversions:

Target Market: Specific audience segment with their own language
Messaging: Aligned perfectly with each segment's pain points
Offer: A 'Golden Hippo Offer' to naturally attract and convert

THE RESULTS

Instant Impact on Launch

After releasing the new pages, their performance marketing hit new highs immediately — 38% more leads from Facebook, 17% better CVR on Google, and 27% lower cost to acquire each new user. Allowing them to get more users from the same budget.

+38%

Leads on Facebook

−27%

CPA Reduction

+17%

CVR on Google

Work With Adsur Media to Build Out Your Funnel.

Get your free 30-minute strategy session — + 3 bonus conversion levers to get more leads.

GET YOUR FREE STRATEGY SESSION →

+ 3 bonus conversion levers to get more leads