Unlocking Scale with Rapid Channel Testing for a Billion Dollar Fintech Unicorn

How We Helped Wayflyer Rapidly Test & Validate New Marketing Channels

"The team helped us test new marketing channels, create new offers and campaigns, set up systems for hyper growth, and unlock capability within the team. Their knowledge on scaling was invaluable."

Stephen Duke

Head of Marketing, Wayflyer

THE SUMMARY

Goals

Find new inbound marketing channels
Test new offers and proven promotions
Upgrade team capability and knowledge

Obstacles

Internal capabilities and systems limited
Hiring challenges in 2022
Blending brand with direct response

Results

60% conversion rate on new lead magnet
Webinar channel unlocked for qualified leads
Team capability significantly upgraded
Multiple new channels validated

How We Helped a Billion Dollar Fintech Unicorn Unlock New Growth Channels

Wayflyer is a unicorn Fintech company providing revenue-based financing for eCommerce brands. With a fresh billion dollar valuation, they needed to unlock new channels and hit their marketing and business goals.

WHAT WE DID

Full-Stack Channel Development

Sales Funnels & Conversion Audits
Email Audits & Email Marketing
Golden Hippo Offer Creation
Webinar Creation & Support
Funnel Design & UX Wireframing
Marketing Strategy & Consulting

THE RESULTS

New Channels Unlocked

We created a new lead magnet asset achieving a 60% conversion rate — dramatically outperforming previous assets. The webinar channel was fully unlocked, opening a new pipeline of high-quality qualified leads at scale.

60%

Lead Magnet CVR

✓

Webinar Channel Unlocked

$1B+

Client Valuation

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