PROPERTY
Property Investment

From $100K in Failed Ad Spend to Finally Scaling with Profitable Facebook Ads

How We Helped This Property Investment Company Get the Highest Quality Leads in Market

"Our page and offer is now converting at 11%+. We're getting leads that are motivated, educated and excited. Since hiring Raja we've had to bring on extra sales team members to keep up with demand."

BN
Bruno Novo
Co-Founder & CEO, One Central Property
THE SUMMARY
Goals
  • Get higher-quality leads for the sales team
  • Get a high-converting offer in market
  • Build and grow on effective paid marketing
Obstacles
  • Previously spent $100K with another agency with 0 sales
  • No unique marketing message
  • Poor quality leads not converting to deals
Results
  • New offer converting at 11%+
  • Scaling ad spend and growing the business
  • Hired new sales reps to keep up with demand
  • Leads are motivated, educated and ready to buy

How We Turned a $100K Failure into a Profitable Acquisition Machine

One Central Property is an Australian property investment company helping first-time investors. After $100,000 in ad spend with a previous agency and zero sales, they came to Adsur Media.

FULL MARKET REBUILD

Strategy, Offer & Differentiation from Scratch

  • Competitor Canvassing & Research
  • Target Market Surveying & Insights Report
  • Development of Messaging & USPs
  • Creation of New Offer
  • New High-Converting Landing Pages
  • Email Nurturing Journeys to Automate Appointment Setting
  • Meta Ads Sales Copy & Video Ad Scripts
THE RESULT

A System That Runs Itself

The new landing page acted as a digital appointment setter — qualifying prospects automatically and removing the need for phone setters. Since launch the campaign has been bringing in consistent, predictable and qualified leads that are ready to buy.

11%+
Landing Page CVR
$0
Revenue from Prior $100K
↑↑
New Sales Reps Hired

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SIMILAR CASE STUDIES