How We Scaled a Real Estate Coaching Offer by 4x-ing Landing Page CVR in One Week
"Raja increased our landing page CVR 4x in one week and added a DM funnel — we went from a struggling offer to $1.2M/month with just $70K in ad spend."
Graham's real estate coaching offer was converting but CPL and cost per booked call were climbing fast. In a limited Australian market, scaling required efficiency — not just more spend.
STEP 1We A/B tested multiple landing pages and lead magnets. The "Free Ebook + Flip Report" angle outperformed all other variants — CVR jumped from 5% to 20% in one week.
We launched ads driving traffic to Messenger and Instagram where closers could qualify prospects and book calls directly from DMs — bypassing form friction entirely. The closer team was trained to book high-ticket calls directly from DM conversations.
Retargeting campaigns re-engaged warm traffic, keeping cost-per-call stable as total spend scaled. Both acquisition channels ran simultaneously, maximising volume from the limited Australian market.
We scaled Graham's real estate coaching offer to $1.2M/month with only $70K in ad spend — proving that efficiency beats volume when scaling in niche markets.
Get your free 30-minute strategy session — + 3 bonus conversion levers to get more leads.
GET YOUR FREE STRATEGY SESSION →