Scaling a Hair Products Brand to $20K/Day in Just 3 Weeks

How We Built a Quiz Funnel, Dropped Bounce Rate 18%, and Scaled Profitably

"The quiz funnel completely transformed our conversion rate. Bounce rate dropped 18%, AOV went up 12%, and we hit $20K/day in 3 weeks. The creative machine they built is unreal."

Try Spartan Team

Hair Products eCom Brand

THE SUMMARY

Goals

Increase average order value
Improve traffic quality and conversion
Scale ad spend profitably and fast

Obstacles

Low AOV hurting profitability
High bounce rate from landing pages
No personalisation in the conversion funnel

Results

Scaled to $20K/day in ad spend within 3 weeks
Bounce rate dropped 18% after quiz funnel
AOV increased 12% through bundles & upsells
2x ROAS on front-end cold traffic consistently

How We Built a $20K/Day eCom Machine in 3 Weeks

Try Spartan had strong product demand but weak funnel performance — high bounce rate, low AOV, and poor traffic quality meant scaling was burning money.

THE QUIZ FUNNEL

Personalisation to Stop the Bounce

We built a quiz funnel to boost trust, personalise product recommendations, and dramatically lower bounce rate. It turned traffic into engaged prospects before the purchase decision.

The front-end was optimised with clear value propositions, credibility signals and trust elements — converting cold traffic at 2x ROAS.

CAMPAIGN STRUCTURE

Full Meta Funnel at Scale

Broad + interest stack in ABO for prospecting
CBO for scaling winners aggressively
1-day, 7-day, 30-day dynamic retargeting layered with UGC and testimonials
20 creatives per $1K/day spend — at $20K/day = 400 creatives/week

$20K

Daily Ad Spend

-18%

Bounce Rate

Cold ROAS

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