BBCo + Rejuveen: $1M/Month Revenue While Cutting CPA by 28%

How We Scaled Two eCom Brands to $1M/Month with a Creative Testing Engine

"The creative testing framework changed everything. We went from burning through winning ads in a week to running stable campaigns for 3-4 weeks — and hit $1M/month in the process."

BBCo + Rejuveen Team

eCom Health & Fitness Brands

THE SUMMARY

Goals

Scale past $10K/day profitably
Fix creative fatigue killing ad performance
Increase AOV and retain customers

Obstacles

Winning ads burning out within 1 week
CPAs climbing, ROAS dropping with scale
Weak funnel for increasing AOV

Results

$1M/month combined revenue
CPA reduced 28% in first 45 days
Winner ads lasting 3–4 weeks instead of 1
AOV increased 20% via bundles and upsells

How We Solved Creative Fatigue and Scaled Two eCom Brands to $1M/Month

Both BBCo (Health & Fitness) and Rejuveen (Skincare) were experiencing classic creative fatigue — winning ads burning out within a week, CPAs climbing, ROAS declining. We built a creative testing engine to solve this permanently.

THE SYSTEM

200+ Creatives Per Week

We designed a Creative Testing Framework at $10K+ daily spend:

200+ creatives/week across both brands
Budget allocation: 80% proven winners, 20% raw creative testing
ABO for rapid testing, CBO for scaling top performers
Full-funnel remarketing across all audience stages
Hooks rotated weekly using UGC, problem/solution, and authority-based mix

FUNNEL OPTIMIZATION

AOV Lift via Bundles, Upsells & Retention

For Rejuveen specifically, we introduced bundles, upsells & retention flows — lifting AOV by 20% and reducing returns by 12%. Cross-channel Meta + YouTube blended scaling maximised reach.

$1M

Monthly Revenue

-28%

CPA in 45 Days

3x+

Blended ROAS

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