FEDOTOFF
Info · eCom Hybrid

Scaling Alex Fedotoff's Low-Ticket Funnel from $5K to $20K/Day in Ad Spend

How We Eliminated Creative Fatigue and Built a $1M/Month Machine

"Scaling is a creative operations problem, not a media buying one. Adsur Media eliminated the bottleneck and built a machine that could scale without ROAS collapse."

AF
Alex Fedotoff
eCom & Info Marketer
THE SUMMARY
Goals
  • Scale past $5K/day without ROAS collapse
  • Eliminate creative fatigue bottleneck
  • Build a replicable creative testing system
Obstacles
  • Winning ads dying out after a few days
  • Slow and inconsistent creative testing
  • Rising CPAs and unstable ROAS above $5K/day
Results
  • Scaled from $5K/day → $20K/day within weeks
  • 100+ creatives tested per week
  • ROAS stability maintained at high spend
  • $1M/month revenue milestone hit consistently

How We Solved the Creative Fatigue Problem

Alex's team had a proven low-ticket funnel converting profitably to $5K/day. But every attempt to scale past that threshold caused winning ads to die within days — creative fatigue was killing growth.

THE STRATEGY

The Creative Testing System

We built a Formula-Based Creative Testing System designed for high-volume testing and fast iteration:

  • 10–20 new creatives per week per $1K/day in ad spend
  • At $20K/day = 100+ weekly creative tests
  • Introduced interview-style ads, podcast-style UGC, and short authority clips
  • Rapid refresh cycle: new creatives every week to maintain novelty
THE EXECUTION

Building the Machine

  • Systemised creative briefs with specific hooks, offers and CTAs
  • Micro-testing campaigns ($50–$100 per creative) to validate winners before scaling
  • Dashboards to monitor creative fatigue and performance trends in real time
  • Team trained to produce and edit 80–100 creatives weekly across multiple angles

The Outcome

By installing a creative testing system and refreshing ad angles weekly, we turned a plateauing funnel into a $1M/month machine — scaling from $5K/day to $20K/day without losing ROAS.

4x
Spend Multiplied
100+
Creatives/Week
$1M
Monthly Revenue

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